Privacy & Cookie Policy

Choosing to shop with ruralchicshop.com means you’ve placed a great deal of trust in us. In sharing your personal information we hope you in return benefit from a tailored and convenient shopping experience. With trust comes responsibility and we take this responsibility very seriously.

This privacy policy helps you to understand how we use your personal information and who we share it with. It applies if you shop on the ruralchicshop.com website, using the ruralchicshop.com app, or if you otherwise share your personal information with us; for example if you contact us with a query.

We change the terms of this privacy policy from time to time and you should check it regularly. The last updated date is shown at the beginning of the document. If we make any material changes we will take steps to bring it to your attention. When we say “we”, “our” or “us” in this policy we are referring to ruralchicshop.com.

We are the data controller, which means we are responsible for deciding how and why your personal information is used. We are also responsible for making sure it is kept safe, secure and handled legally.

We operate to the highest standards when protecting your personal information and respecting your privacy. If you have any questions about your personal information, or how we use it, you can contact our Data Protection Officer via the contact methods provided on our website.

You have a number of “Data Subject Rights”, we have explained below what they are and how you can exercise them. You can read more about these rights on the website of the data protection regulator in your jurisdiction.

  • Right of access – You have the right to request a copy of the personal information that we hold about you.
  • Right to rectification – If you think any of your personal information that we hold is inaccurate, you have the right to request it is updated. We may ask you for evidence to show it is inaccurate.
  • Right to erasure – (also known as the Right to be Forgotten) – You have the right to request that we delete your personal information that we hold.
  • Right to restriction of processing – You have the right to request we restrict or suppress the personal data we hold about you.
  • Right to data portability – You have the right to ask us to electronically transfer your personal information to another organisation in certain circumstances.
  • Rights with regards to automated decision making, including profiling – We sometimes use your personal information to make decisions by automated means. This involves us analysing your account activity including applications, orders, payments etc. We do this to confirm your identity, prevent and detect crime. This automated decision making is necessary if you would like to continue to shop with us online. You have a right to reject automated decisions.
  • Right to withdraw Consent – Where we are relying on your consent for processing you can withdraw or change your consent at any time.

The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.

If you have any general questions or want to exercise any of your rights, please visit https://www.ruralchicshop.com/help for ways to contact us. In order to maintain the security of our customers’ personal details, we may need to request proof of identity before we disclose personal information to you in response to any request.

We encourage you to get in touch if you have any concerns with how we collect or use your personal information. You have the right to lodge a complaint directly with the data protection regulator in your country.

We will only ever process your information if we have a lawful basis to do so. The lawful bases we rely on are:

  • Contract – This is where we process your information to fulfil a contractual arrangement we have made with you.
  • Consent – This is where we have asked you to provide explicit permission to process your data for a particular purpose.
  • Legitimate Interests – This is where we rely on our interests as a basis for processing. Generally this is to provide you with the best products and services in the most secure and appropriate way, but not where our interests are overridden by your interests.
  • Legal Obligation – This is where we have a statutory or other legal obligation to process the information, such as for the investigation of crime.
  • Vital interests – This is where the processing of personal information is necessary to protect someone’s life.

We collect and use the information that you provide to us directly, for example; when you register for an account; we use cookies and other similar technologies to collect information from your devices when you interact with our advertising or use our website (you can find out more information in our cookie policy); we keep records when you speak to our customer service teams; we take personal information from a number of third parties to help us manage your account and improve your shopping experience.

How We Use Your Personal Information

  • To process your orders and facilitate returns (Contract)
    We take payment details to process payment for any credit or debit card orders you place with us. We share these details with our chosen payment processors. We use your account information plus your chosen delivery address details to deliver your purchases, keep you informed of their status, and to process any returns.
  • To provide you with access to an account (Contract)
    To register an account with us we capture information such as your name, contact and delivery information, and a password to protect your account (account information). We use the same information on an ongoing basis to manage and provide secure access to your account.
  • To provide customer service to you (Legitimate interest)
    We keep correspondence (customer service records) when you contact our customer service teams or interact with us on social media. We use these records to manage your queries or complaints effectively, for quality monitoring and to continually improve our services.
  • To personalise and improve your shopping experience (Legitimate Interest)
    We keep a record of how you interact with our website and any marketing you are exposed to, we use this data, along with purchase history, demographics, account information and third party information, to show you products and offers that we think you will be most interested in and to tailor your experience.
  • To inform you about products and services (Legitimate Interest)
    We use technologies such as cookies within digital marketing networks, ad exchanges and social media networks to get relevant marketing messages across to you. We share aggregated and anonymised information about customer segments with advertising partners, so they can focus on showing adverts to those who are most likely to be interested.
  • To keep in touch with you (Legitimate Interest)
    When you register for an account and shop with us we will keep you up to date with news of products and services including offers, promotions and sale information – unless you tell us you don’t want us to through your account preferences or by using the link in every email that we send to you.
  • To ensure the website operates properly (Legitimate Interest)
    We use cookies and other similar technologies to keep track of your preferences when using our site and to help us understand how you use the site, allowing us to optimise your shopping experience and continually improve our site.
  • To develop and improve our products and services (Legitimate Interest)
    We may contact you to take part in customer satisfaction surveys; if you respond we collect your feedback. We use this information to develop the services we offer. We use information about how you browse and engage with our website to improve it.
  • To prevent and detect crime (Legitimate interest/Legal obligation)
    We use your account information, order history and payment history to assist in monitoring for fraudulent transactions or suspected money laundering.

International Transfers
We may transfer your personal information to partners and service providers located in countries outside your own. Where these transfers occur, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

Data Retention
We will retain your personal information only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Cookie Policy
Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse ruralchicshop.com and also allows us to improve our site.

  • What are cookies? Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the site owners.
  • Types of cookies we use:
    • Essential Cookies: These are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you, such as setting your privacy preferences or filling in forms.
    • Analytical/Performance Cookies: These allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are popular and see how visitors move around the site. All information these cookies collect is aggregated and anonymous.
    • Functionality Cookies: These enable the website to provide enhanced functionality and personalisation, such as remembering your login details or language preference.
    • Targeting/Advertising Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
  • Managing Cookies: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of ruralchicshop.com may become inaccessible or not function properly. You can also manage your cookie preferences for our site directly through the cookie consent banner when you first visit.

Third Parties We Share Data With
We share your personal information with trusted third parties who provide services on our behalf, such as payment processing, order delivery, marketing assistance, and IT services. These parties are authorised to use your personal information only as necessary to provide these services to us and are contractually obligated to keep it secure.

We may also share information to comply with laws, respond to legal requests, or protect our rights.

Children’s Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe we hold information about a child, please contact us.

Links to Other Websites
Our website may contain links to other sites. This privacy policy applies only to ruralchicshop.com. If you follow a link to another website, you should read their own privacy policy.

For any questions regarding this policy, please contact us via the methods provided on https://www.ruralchicshop.com.